Blog : daddy design

Sans Stuart: behind the scenes with Art Director Stuart Penny and his love of Sherlock Homes


When did you join HBT?

Let’s say just after apple released the iPod but before The Strokes released Room On Fire (their second best album).

Which brands do you work on?

All of them but currently, Dulux, Innoxa’s Save Our Skin, & Beaurepaires to name a few.

What do you like most about your job?

Beyond the obvious creative stuff, the people and culture of this place. I love them all more than they will ever know (past and present).

What’s a great piece of creative advice you could share?

Exhaust all avenues of information before you put pen to paper.
To quote Sherlock Holmes, ‘Data! Data! Data!’ he cried impatiently. ‘I can’t make bricks without clay.’
Even then keep looking.

What do you do when you’re not at work?

Build castles, mentor a ballet eccentric and mop floors. All to the soundtrack of Captain Beefhearts ‘Zig Zag Wanderer’.

What public personality/celebrity have you been likened to and why?

That funny guy with a beard, you know ZacJackGalafaBlack. I have a beard.

If a reality program was made on your life, what would it be called?

Sans Stuart. I like to stay behind the camera.

View the video here