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Here’s what creativity is

Here’s what creativity is

Very, very often, creativity in our business is putting together two things which haven’t been together before.
Together they create a lot more impact than either of them would on their own.
Here’s a perfect illustration of it: a world record sprint and an annual report.
How on earth do they work together? Here, somehow, they do.
And crucially, they do it in the service of the brand’s positioning as “the world’s fastest sports brand”.
Which illustrates the power of a clear positioning: The possibilities are now almost endless. Puma can now use the world’s fastest…anything… and do a great job for their brand. Your mind starts spinning…they could do almost anything.
That’s a great positioning.

On creativity

On creativity

Creativity can be hard to dissect.
This article illuminates one particular aspect of it very well: the appeal of a “process”, something designed to guarantee an outcome which, in truth, can’t be guaranteed, i.e. the inherently unpredictable nature of ideas.
Great, great work.

Great, great work.

You don’t have to be a skier – this is one of the best 4 minutes of film we’ve ever seen. A great idea, perfect execution.
Take the time to enjoy it..
Then hurry into a North Face store!

New York Bakery

New York Bakery

We’re not sure if it’s a great ad for NY Bakery, but it’s a great ad for New York!
Take us there – right now!

Give Sassy Trump A Try

Give Sassy Trump A Try

Do you find old Trumpy a little hard to stomach? You’re certainly not alone. We find ‘Sassy Trump’ a much more palatable version of the old guy. See what you think.

 

Something entirely new

Something entirely new

Extreme time exposures of movies, capturing their essence in a still.
Brilliant.
New ideas should be celebrated, don’t you think?
Alice in Wonderland
Deep Throat
Dr Stangelove
The Rocky Horror Picture Show
Texas Chainsaw Massacre