This could be the standard-setter for 2018.
Prepare to reach discreetly for the tissues, then rush out for a block of Cadbuy’s.
Extreme time exposures of movies, capturing their essence in a still.
New ideas should be celebrated, don’t you think?
Alice in Wonderland
The Rocky Horror Picture Show
Texas Chainsaw Massacre
After the fiasco that was the Pepsi/Jenner attempt at a message of social inclusion and tolerance, it’s too easy to assume that big marketers shouldn’t even attempt to play in that space.
How timely that Heineken should come along and show us that it can be done, and done really well.
Suck on that, as it were!
There’s enough Trump commentary out there already – we don’t need to add to it.
This is about creativity.
Often, the best ideas are completely lateral.
(As in, “Where did that come from?”)
The trick is to recognise them when you see them, and understand the value they can produce.
Then go for it.