Blog : Branding

See you in Richmond!

See you in Richmond!


Or should we say “Cremorne”? We’ll be 50 metres off Church Street, cafes aplenty, public transport everywhere and a newly renovated warehouse to call home. Very exciting!

MELBOURNE STAR – STARRING US!

MELBOURNE STAR – STARRING US!



Our first visit to the Star – a spectacular night. Melbourne looked like something out of Bladerunner, and what a thrill for everyone to see the fruits of their labours. 2 solid years of design work, in the flesh.

Caught the Melbourne Star tram?

Caught the Melbourne Star tram?

Source: Matt’s iPhone

It’s just hit the streets, as part of an extensive outdoor/TV/cinema/press, digital launch. Impressive – big medium for a big attraction.

Melbourne Star – now starring!

The Melbourne Star opens Monday December 23rd – to considerable fanfare. Here’s the TV/cinema spot we produced for them. There’s also press, radio, digital, outdoor and signage (following the renaming/rebranding).
A huge project that’s been an absolute blast to work on.

Sensational packaging ideas

Sensational packaging ideas


buzzfeed
Source: Buzzfeed

Most of these look real to us – as opposed to a lot of the speculative stuff you see – and many of them are brilliant. Whether they’re specifically relevant to you or not, they’ll get you thinking, and remind you how much value a little wit or innovation can add to a product. Inspiring stuff.

New A2 Formula TV!

The A2 Dairy story continues to grow. With their milk now one of the top 20 SKUs in both Coles and Woolworths, it’s time for the next chapter. A real mum and her baby (you can’t fake emotion like that!) will take the brand into new territory and bring new consumers to the brand.