For the past five years, our client Dulux has been partnering with Surf Life Saving Australia.
The alignment has seen teams of painters and communities across Australia set out to paint every surf life saving club in the country with its long-lasting and weather resistant exterior paint, Dulux Weathershield.
Australia’s surf life saving clubs are exposed to some of the harshest weather conditions, from storms and saltwater to searing sunshine. Weathershield’s ability to withstand these elements is testament to the products’ toughness and durability. Not to mention Australia’s surf life saving clubs are highly deserving of a little TLC.
As part of the campaign, Dulux recently partnered with Apparition Media, to paint a 28.5m long mural at Melbourne Central in Melbourne’s CBD. HBT suggested the mural highlight the extreme weather both Australia’s surf life saving clubs, and Dulux’s Weathershield paint, face on a daily basis.
We think the results speak for themselves.
Head to Melbourne Central before Sunday 6 March to see some quintessential Australian coastline, without having to leave the city.