Cambridge is a polling business at the leading edge of data mining and interpretation.
Recent stories described a profile building system based on – amongst other things – Facebook likes.
So incisive, we were told, that with 10 likes they’d know how you were likely to vote, 20 likes they’d know more about you than your partner, and with 30 they’d know more about you than you know about yourself.….or so the story went.
Perhaps there was a bit of salesmanship in there?
This is a very good read nonetheless, about the future of digital profile building.
Even if we’re not quite there yet.
There’s no way we want to fly in the face of the current orthodoxy.
We love the Emperor’s new clothes.
It is, however, always interesting to listen to the contrarians.
We missed this one, but it’s so right on so many levels.
It taps into a big, big truth.
It cuts through because it’s sooooo simple…
It takes a position, and is inspiring as a result.
It cost almost nothing (apart from the exhorbitant fee Nike payed their agency – which was worth it.)
And (P.S.) the execution is perfect: audio, edit….brilliant.
We read that Sweden has the lowest rate of smoking in the world. Only 11% of adults smoke.
(Having said that, roughly 20% of people use snus, which is like chewing tobacco.)
So, a very low smoking rate – maybe because of initiatives like this one.
This is inventive, newsworthy stuff. It will “keep the pressure on” – keep the issue current.
Will it drive further dramatic change? Probably not.
But we think it’s persuasive in a subtler way.
Smokers will enjoy being reminded that they should give up.
…and that makes a nice change.
The most consistently underrated tech giant is about to do it again.
A supermarket with no queues. Just grab and go.
(And then there’s the data it generates, of course….)
Augmented reality can add a who new layer to brands’ consumer relationships.
First in, best dressed.
For editing, audio design…. and for just making the hair stand up on the back of your neck, this is really something.
It reminds us of why rock music has been such a phenomenon.
(To be played loud and full screen!)
Westworld is the new HBO series based on the 70s movie of the same name.
Boy oh boy, do they do good opening credits – you could watch this again and again.
Which, of course, is exactly the idea.
Forgive us this small indulgence – Springsteen really is one of the greats. Great songs, great writing.
And this review is, itself, an example of terrific writing. Very fitting.
We bet you’ll want the book.