The Blog

A lateral way to shift smokers’ attitudes

A lateral way to shift smokers’ attitudes

We read that Sweden has the lowest rate of smoking in the world. Only 11% of adults smoke.

(Having said that, roughly 20% of people use snus, which is like chewing tobacco.)
So, a very low smoking rate – maybe because of initiatives like this one.
This is inventive, newsworthy stuff. It will “keep the pressure on” – keep the issue current.
Will it drive further dramatic change? Probably not.
But we think it’s persuasive in a subtler way.
Smokers will enjoy being reminded that they should give up.
…and that makes a nice change.

Amazon Go is coming

Amazon Go is coming

The most consistently underrated tech giant is about to do it again.
A supermarket with no queues. Just grab and go.
(And then there’s the data it generates, of course….)

Extraordinary

Extraordinary

 

For editing, audio design…. and for just making the hair stand up on the back of your neck, this is really something.

It reminds us of why rock music has been such a phenomenon.
(To be played loud and full screen!)
Amazing credits

Amazing credits

Westworld is the new HBO series based on the 70s movie of the same name.
Boy oh boy, do they do good opening credits – you could watch this again and again.
Which, of course, is exactly the idea.

Maurie Dowd and Tom Wills

Maurie Dowd and Tom Wills

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It’s all too rare when working relationships become genuine, close friendships, but Maurie Dowd’s warmth and natural rapport with people made the crossover hard to avoid.

 

When Maurie was at Clemenger BBDO, he enjoyed regular Friday lunches with HBT’s directors and co-founders, Michael Berry and David Hayes.

 

By the time he left Clemenger and started directing TVCs, the trio were collaborating regularly.

 

Shooting a campaign for Herron, Maurie organised a crew in Queensland to film at the company’s factory, from sunrise to sunset.
His kind, genuine nature gave him an innate ability to extract performances from ordinary people with ease.

 

Maurie discovered the story of Tom Wills, the founding father of AFL, and couldn’t believe that it had gone untold for so long.
Making a documentary about Tom Wills became a labour of love for Maurie, which he pursued until passing away in 2009.

 

The unfinished project was salvaged by a close group of friends and colleagues, who ensured its completion, and saw it screened on TV last weekend.

 

You can read an excellent article about the making of Maurie’s Tom Wills documentary here.

Story of Australia’s most unsung legend to be aired on Network Ten

Story of Australia’s most unsung legend to be aired on Network Ten

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This Sunday, the story of AFL’s founding father, Tom wills, arguably Australia’s most unsung legend, will air on Network Ten.

 

Tom Wills’ story is both remarkable and tragic. Wills grew up in what is current day Western Sydney playing with indigenous children and speaking many indigenous languages before he was sent to boarding school in England, where he became a much celebrated cricket player.

 

Upon returning to Australia, Wills proposed a game for cricketers to play in winter to keep fit, going on to create what is now known as AFL. Tom was a highly talented football and cricket player who played both sports for the newly formed state of Victoria, making him a state hero and celebrity.

 

Wills’ life took a tragic turn though when his whole family was murdered in a massacre. Despite remaining a successful and celebrated sportsman, Wills’ life never recovered.

 

Incredibly, this weekend’s screening will mark the first time in history that Tom Wills’ story will be shared with such a wide audience –hard to believe in a country that loves its sport and sporting stars so dearly.

 

Tune in on Network 10 at 1pm on Sunday 7 August to discover this pivotal chapter in Australia’s history book, or watch the trailer here.