Creativity can be hard to dissect.
illuminates one particular aspect of it very well: the appeal of a “process”, something designed to guarantee an outcome which, in truth, can’t be guaranteed, i.e. the inherently unpredictable nature of ideas.
You don’t have to be a skier – this is one of the best 4 minutes of film we’ve ever seen. A great idea, perfect execution.
Take the time to enjoy it..
Then hurry into a North Face store!
We’re not sure if it’s a great ad for NY Bakery, but it’s a great ad for New York!
Take us there – right now!
Do you find old Trumpy a little hard to stomach? You’re certainly not alone. We find ‘Sassy Trump’ a much more palatable version of the old guy. See what you think.
Chapel Street, South Yarra. Roughly 30% of properties are looking for new tenants. Retail i
Extreme time exposures of movies, capturing their essence in a still.
New ideas should be celebrated, don’t you think?
Alice in Wonderland
The Rocky Horror Picture Show
Texas Chainsaw Massacre
After the fiasco that was the Pepsi/Jenner attempt at a message of social inclusion and tolerance, it’s too easy to assume that big marketers shouldn’t even attempt to play in that space.
How timely that Heineken should come along and show us that it can be done, and done really well.
Suck on that, as it were!
There’s enough Trump commentary out there already – we don’t need to add to it.
This is about creativity.
Often, the best ideas are completely lateral.
(As in, “Where did that come from?”)
The trick is to recognise them when you see them, and understand the value they can produce.
Then go for it.
Stalingrad (2013) is a Russian film about the battle for what is now Volgograd in 1942/43.
The special effects are stunning, and in
we’re shown how they were put together.
If you’ve ever wondered how all of this is done, how much of it is real and how much is created, it’s all here.
(Bear with it – the really interesting stuff starts a minute or two in.)
HBT celebrates 20 years in the biz this week!
What a ride its been! We couldn’t have done it without our amazing clients and exceptional team.
20 years in 20 seconds – Enjoy!
#2decades #adgameisstrong #HBT #Advertising