The Blog

On creativity

On creativity

Creativity can be hard to dissect.
This article illuminates one particular aspect of it very well: the appeal of a “process”, something designed to guarantee an outcome which, in truth, can’t be guaranteed, i.e. the inherently unpredictable nature of ideas.
Great, great work.

Great, great work.

You don’t have to be a skier – this is one of the best 4 minutes of film we’ve ever seen. A great idea, perfect execution.
Take the time to enjoy it..
Then hurry into a North Face store!

New York Bakery

New York Bakery

We’re not sure if it’s a great ad for NY Bakery, but it’s a great ad for New York!
Take us there – right now!

Give Sassy Trump A Try

Give Sassy Trump A Try

Do you find old Trumpy a little hard to stomach? You’re certainly not alone. We find ‘Sassy Trump’ a much more palatable version of the old guy. See what you think.

 

Something entirely new

Something entirely new

Extreme time exposures of movies, capturing their essence in a still.
Brilliant.
New ideas should be celebrated, don’t you think?
Alice in Wonderland
Deep Throat
Dr Stangelove
The Rocky Horror Picture Show
Texas Chainsaw Massacre

See? It can be done!

After the fiasco that was the Pepsi/Jenner attempt at a message of social inclusion and tolerance, it’s too easy to assume that big marketers shouldn’t even attempt to play in that space.
How timely that Heineken should come along and show us that it can be done, and done really well.
Suck on that, as it were!
It’s not about Trump

It’s not about Trump

There’s enough Trump commentary out there already – we don’t need to add to it.
This is about creativity.
Often, the best ideas are completely lateral.
(As in, “Where did that come from?”)
The trick is to recognise them when you see them, and understand the value they can produce.
Then go for it.

Very special special effects.

Very special special effects.

Stalingrad (2013) is a Russian film about the battle for what is now Volgograd in 1942/43.
The special effects are stunning, and in this video we’re shown how they were put together.
If you’ve ever wondered how all of this is done, how much of it is real and how much is created, it’s all here.
(Bear with it – the really interesting stuff starts a minute or two in.)
Fascinating.

20 Years in 20 Seconds

HBT celebrates 20 years in the biz this week!
What a ride its been! We couldn’t have done it without our amazing clients and exceptional team.
20 years in 20 seconds – Enjoy!
#2decades #adgameisstrong #HBT #Advertising