Sorbent

Always soft, always strong

Still able to deliver emotional values to a brand unlike any other medium, TV was the focus of new communications designed to inject – critically – emotion into the Sorbent brand and its products. Sorbent’s jingle, one of Australia’s oldest and best known advertising properties has been added back into the mix, with dramatic results. The Sorbent so many people know and love is back.

PACKAGING

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DIGITAL

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PRINT

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