Alzheimers Australia (Vic.)

Alzheimer’s Attacks

Various forms of dementia – of which Alzheimer’s disease is by far the most common – are seriously underestimated by our government, our philanthropic community and the community in general. This spot, the first of two we produced, tells it like it is, dramatizing the effects of the disease and its cost to our society. It will be an important tool in giving Alzheimer’s disease the priority it deserves.

COVERAGE

B&T magazine

Melbourne advertising firm HBT has teamed with Alzheimer’s Australia Vic, to present the facts about dementia, raise awareness of the condition and ensure people understand it is a serious brain disease.

Marketing Magazine

Selling a life and death message: Alzheimer’s Australia Vic’s latest TVCs

Best Ads on TV

Melbourne advertising firm HBT has teamed up with Alzheimer's Australia Vic to launch two new TVCs, to be released on Sunday September 6, aimed to present the facts about dementia, …

Campaign Brief

Alzheimer's Australia Vic creates urgency around Dementia in a new campaign via HBT, Melbourne