It’s the holy grail of advertising, isn’t it? What’s the issue? Where’s the opportunity? What’s the best way through it all? And of course, what’s the clearest way to make the point?
Everyone responds to clarity. Not just because the message is clear – people also respond to the confidence it demonstrates.
It’s what we’re all about.
Strategic clarity, creative clarity, executional clarity. In that order.
After the fiasco that was the Pepsi/Jenner attempt at a message of social inclusion and tolerance, it’s too easy to assume that big marketers shouldn’t even attempt to play in that space. How timely that Heineken should come along and show us that it can be done, and done really well. Suck on that, as…
There’s enough Trump commentary out there already – we don’t need to add to it. This is about creativity. Often, the best ideas are completely lateral. (As in, “Where did that come from?”) The trick is to recognise them when you see them, and understand the value they can produce. Then go for it.
Stalingrad (2013) is a Russian film about the battle for what is now Volgograd in 1942/43. The special effects are stunning, and in this video we’re shown how they were put together. If you’ve ever wondered how all of this is done, how much of it is real and how much is created, it’s all…
HBT celebrates 20 years in the biz this week! What a ride its been! We couldn’t have done it without our amazing clients and exceptional team. 20 years in 20 seconds – Enjoy! #2decades #adgameisstrong #HBT #Advertising
Cambridge Analytica has been widely credited with getting The Donald over The Line. (By Cambridge Analytica, at least.) Cambridge is a polling business at the leading edge of data mining and interpretation. Recent stories described a profile building system based on – amongst other things – Facebook likes. So incisive, we were told, that with 10…
There’s no way we want to fly in the face of the current orthodoxy. We love the Emperor’s new clothes. It is, however, always interesting to listen to the contrarians. Enjoy.