Blog : Video

See? It can be done!

After the fiasco that was the Pepsi/Jenner attempt at a message of social inclusion and tolerance, it’s too easy to assume that big marketers shouldn’t even attempt to play in that space.
How timely that Heineken should come along and show us that it can be done, and done really well.
Suck on that, as it were!
It’s not about Trump

It’s not about Trump

There’s enough Trump commentary out there already – we don’t need to add to it.
This is about creativity.
Often, the best ideas are completely lateral.
(As in, “Where did that come from?”)
The trick is to recognise them when you see them, and understand the value they can produce.
Then go for it.

Very special special effects.

Very special special effects.

Stalingrad (2013) is a Russian film about the battle for what is now Volgograd in 1942/43.
The special effects are stunning, and in this video we’re shown how they were put together.
If you’ve ever wondered how all of this is done, how much of it is real and how much is created, it’s all here.
(Bear with it – the really interesting stuff starts a minute or two in.)
Fascinating.
Extraordinary

Extraordinary

 

For editing, audio design…. and for just making the hair stand up on the back of your neck, this is really something.

It reminds us of why rock music has been such a phenomenon.
(To be played loud and full screen!)