Blog : Politics

It’s not about Trump

It’s not about Trump

There’s enough Trump commentary out there already – we don’t need to add to it.
This is about creativity.
Often, the best ideas are completely lateral.
(As in, “Where did that come from?”)
The trick is to recognise them when you see them, and understand the value they can produce.
Then go for it.

Trump’s digital magic… how magic really?

Trump’s digital magic… how magic really?

Cambridge Analytica has been widely credited with getting The Donald over The Line. (By Cambridge Analytica, at least.)
Cambridge is a polling business at the leading edge of data mining and interpretation.
Recent stories described a profile building system based on – amongst other things – Facebook likes.
So incisive, we were told, that with 10 likes they’d know how you were likely to vote, 20 likes they’d know more about you than your partner, and with 30 they’d know more about you than you know about yourself.….or so the story went.
Perhaps there was a bit of salesmanship in there?
This is a very good read nonetheless, about the future of digital profile building.
Even if we’re not quite there yet.