It’s a great example of how a constraint in the brief can lead to a great idea. Which is so often the case: it’s a fallacy that the best briefs are wide open, with no limits. Far better to be able to focus your creative energies within a defined area. The constraints often form the bass of the idea itself.
Did you know wood possesses qualities that are almost as unique as fingerprints? It was this insight that led HBT to create an app which received two awards in the Design 100 2015 App Design Awards, announced this week.
Australia’s most innovative woodcare brand, Intergrain, tasked HBT with creating an app that catered to both the design professional and the DIY ace, by taking the guesswork out of timber related projects.
To bring this to life, we collaborated with our digital team to create innovative Visualiser technology, which is a key factor to why the Intergrain Timber Finishes app is so different to anything else on the market.
The technology allows users to preview how a finish will appear on any timber surface – before even starting a project, completely revolutionising the whole selection process.Not dissimilar to choosing a paint colour, people have a finish and a look in mind before they start a project. But unlike paint, there are endless possibilities and variances involved in timber products, which determine what the final end result will look like.
The Intergrain Timber Finishes app takes all these factors into consideration to deliver an incredibly accurate visual – whether interior or exterior, clears, stains or oils – the user will feel confident that they’ll be able to achieve their desired look.