Blog : Art

It’s not about Trump

It’s not about Trump

There’s enough Trump commentary out there already – we don’t need to add to it.
This is about creativity.
Often, the best ideas are completely lateral.
(As in, “Where did that come from?”)
The trick is to recognise them when you see them, and understand the value they can produce.
Then go for it.

Very special special effects.

Very special special effects.

Stalingrad (2013) is a Russian film about the battle for what is now Volgograd in 1942/43.
The special effects are stunning, and in this video we’re shown how they were put together.
If you’ve ever wondered how all of this is done, how much of it is real and how much is created, it’s all here.
(Bear with it – the really interesting stuff starts a minute or two in.)
Fascinating.

20 Years in 20 Seconds

HBT celebrates 20 years in the biz this week!
What a ride its been! We couldn’t have done it without our amazing clients and exceptional team.
20 years in 20 seconds – Enjoy!
#2decades #adgameisstrong #HBT #Advertising
Maurie Dowd and Tom Wills

Maurie Dowd and Tom Wills

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It’s all too rare when working relationships become genuine, close friendships, but Maurie Dowd’s warmth and natural rapport with people made the crossover hard to avoid.

 

When Maurie was at Clemenger BBDO, he enjoyed regular Friday lunches with HBT’s directors and co-founders, Michael Berry and David Hayes.

 

By the time he left Clemenger and started directing TVCs, the trio were collaborating regularly.

 

Shooting a campaign for Herron, Maurie organised a crew in Queensland to film at the company’s factory, from sunrise to sunset.
His kind, genuine nature gave him an innate ability to extract performances from ordinary people with ease.

 

Maurie discovered the story of Tom Wills, the founding father of AFL, and couldn’t believe that it had gone untold for so long.
Making a documentary about Tom Wills became a labour of love for Maurie, which he pursued until passing away in 2009.

 

The unfinished project was salvaged by a close group of friends and colleagues, who ensured its completion, and saw it screened on TV last weekend.

 

You can read an excellent article about the making of Maurie’s Tom Wills documentary here.

Quintessential Australian coastline… In the CBD.

Quintessential Australian coastline… In the CBD.

For the past five years, our client Dulux has been partnering with Surf Life Saving Australia.

The alignment has seen teams of painters and communities across Australia set out to paint every surf life saving club in the country with its long-lasting and weather resistant exterior paint, Dulux Weathershield.

Australia’s surf life saving clubs are exposed to some of the harshest weather conditions, from storms and saltwater to searing sunshine. Weathershield’s ability to withstand these elements is testament to the products’ toughness and durability. Not to mention Australia’s surf life saving clubs are highly deserving of a little TLC.

As part of the campaign, Dulux recently partnered with Apparition Media, to paint a 28.5m long mural at Melbourne Central in Melbourne’s CBD. HBT suggested the mural highlight the extreme weather both Australia’s surf life saving clubs, and Dulux’s Weathershield paint, face on a daily basis.

We think the results speak for themselves.

DULUX 22

DULUX11-2

DULUX19

Head to Melbourne Central before Sunday 6 March to see some quintessential Australian coastline, without having to leave the city.

Reap the rewards of an up-cycling journey with Feast Watson

Yesterday our client Feast Watson offered those with a keen eye for design the chance to bid for their favourite ‘designer reloved creation’ on eBay.
The Feast Watson Re-Love Project has followed the up-cycling or ‘re-love’ journey of Australian designers including Mark Tuckey. Using a range of Feast Watson woodcare products, these designers have transformed a worn piece of timber furniture into a stunning, unique statement piece.

The highest bidders on the close date (17 July 2015) will be the lucky recipients of a one-of-a-kind Re-loved piece of furniture. And to make the victory even sweeter, all funds raised from the eight auctions will be donated to The Salvos.

Visit feastwatson.com.au or @feast_watson to learn more about how you can get a live feed of the auctions. Happy bidding!

What can marketers learn from Microsoft canning Internet Explorer?

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HBT’s Digital Director, Luke Kelly voices his opinion in B&T about what marketers should consider in the wake of Microsoft canning Internet Explorer. View the article here.

Luke Kelly is the digital director at HBT Agency and says Microsoft’s recent announcement of the death of Internet Explorer (IE) had some developers across the globe fist pumping with gratitude; however, it doesn’t let digital practitioners off the hook.

IE pioneered developments like Ajax and JavaScript that has made the Internet what it is today. As the web evolved, IE became one of the “top browsers to download other browsers”, and unfortunately some organisations were slower than others to pick up new technology. What this resulted in is a number of clients keen to embrace digital innovations and campaigns; however on implementation, would find themselves hamstrung by an out of date browser, unable to deliver the best possible user experience.

Clients are often limited by software capabilities, due to organisational requirements or updates, and as marketers, it’s up to us to work within these restrictions to deliver a compelling, creative response.

So, what can marketers learn from Microsoft canning the software?

Educate and update

Marketing practitioners need to understand clients aren’t always interested in the finer, executional details of any given campaign. As experts, we need to educate them as to the latest developments – and in what ways these will benefit their brand or campaign.

It’s important to remind ourselves not every client is interested in the finer details; answering the ‘will this work’, ‘what message will this deliver’ and ‘will we reach our objectives’ questions is a great place to start.

Get creative with technical limitations

There’s a saying creativity thrives under limitations and I think the same is true for technical limitations. Every client is working with the best possible software they can; and it’s up to digital practitioners to deliver a result that ticks all the boxes – not just ‘this is the best we could do given the circumstances’ response.

Build customisation into your budget

The announcement that Microsoft is dropping IE will mean that developers will potentially be cutting their coding time down and clients will be saving their dollars too. Integrating functions for IE creates a massive drain on your time and your budget. Often this can mean building a whole new set of rules just for IE functionality and your client will always face an increased quote as a result.

Be upfront with your client about exactly what customising to their requirements could cost. Agencies – involve your digital / UX team in the very early discussion. This creates transparency, trust and gives your client the best possible chance of success.

Finally, before you pop open a bottle to celebrate, Microsoft is working on a new browser – codename Project Spartan, due to replace the infamous explorer. If the project name is anything to go by, let’s hope we’ll get an agile browser from Microsoft.