After the fiasco that was the Pepsi/Jenner attempt at a message of social inclusion and tolerance, it’s too easy to assume that big marketers shouldn’t even attempt to play in that space.
How timely that Heineken should come along and show us that it can be done, and done really well.
Suck on that, as it were!
HBT celebrates 20 years in the biz this week!
What a ride its been! We couldn’t have done it without our amazing clients and exceptional team.
20 years in 20 seconds – Enjoy!
#2decades #adgameisstrong #HBT #Advertising
We missed this one, but it’s so right on so many levels.
It taps into a big, big truth.
It cuts through because it’s sooooo simple…
It takes a position, and is inspiring as a result.
It cost almost nothing (apart from the exhorbitant fee Nike payed their agency – which was worth it.)
And (P.S.) the execution is perfect: audio, edit….brilliant.
We read that Sweden has the lowest rate of smoking in the world. Only 11% of adults smoke.
(Having said that, roughly 20% of people use snus, which is like chewing tobacco.)
So, a very low smoking rate – maybe because of initiatives like this one.
This is inventive, newsworthy stuff. It will “keep the pressure on” – keep the issue current.
Will it drive further dramatic change? Probably not.
But we think it’s persuasive in a subtler way.
Smokers will enjoy being reminded that they should give up.
…and that makes a nice change.
Augmented reality can add a who new layer to brands’ consumer relationships.
First in, best dressed.
It’s all too rare when working relationships become genuine, close friendships, but Maurie Dowd’s warmth and natural rapport with people made the crossover hard to avoid.
When Maurie was at Clemenger BBDO, he enjoyed regular Friday lunches with HBT’s directors and co-founders, Michael Berry and David Hayes.
By the time he left Clemenger and started directing TVCs, the trio were collaborating regularly.
Shooting a campaign for Herron, Maurie organised a crew in Queensland to film at the company’s factory, from sunrise to sunset.
His kind, genuine nature gave him an innate ability to extract performances from ordinary people with ease.
Maurie discovered the story of Tom Wills, the founding father of AFL, and couldn’t believe that it had gone untold for so long.
Making a documentary about Tom Wills became a labour of love for Maurie, which he pursued until passing away in 2009.
The unfinished project was salvaged by a close group of friends and colleagues, who ensured its completion, and saw it screened on TV last weekend.
You can read an excellent article about the making of Maurie’s Tom Wills documentary here.