#ManBoobs4Boobs

#ManBoobs4Boobs

#ManBoobs4Boobs

This is a terrific spot.

It’s a great example of how a constraint in the brief can lead to a great idea. Which is so often the case: it’s a fallacy that the best briefs are wide open, with no limits. Far better to be able to focus your creative energies within a defined area. The constraints often form the bass of the idea itself.
As this spot very ably demonstrates.

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