Digital Director, Luke Kelly takes five to talk about his role at HBT (and his unfortunate likeness to John McEnroe).

Digital Director, Luke Kelly takes five to talk about his role at HBT (and his unfortunate likeness to John McEnroe).

LUKEKELLY

When did you join HBT?

I joined HBT on the 10th November 2014

Which brands do you work on?

I don’t work on any particular account, however I’m in the process of introducing our newly formed digital services to all our clients.

What do you like most about your job?

The approach to digital is different at HBT. There are no preconceived ideals of what digital should be but more of what it could be. This makes my job enjoyable as we bend technology to work with our ideas.

What’s a great piece of creative branding advice you could share?

Digital is no different to conventional advertising. It should be used as a powerful tool to display your brand message and take the user through an experience that they will share and want to talk about.

What do you do when you’re not at work?

My family take up my entire weekend. However when I do get those rare spare moments I like to run, play tennis, fish and watch any sport on TV.

What public personality/celebrity have you been likened to and why?

John McEnroe, sad but true. In my tennis playing days I had a furious temper on court.

If a drink were to be named after you, what would it be called?

“TGI Monday” My weekend is always a write-off with family duties. The TGI Monday makes the weekend a blur.

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