.melbourne and .sydney URLs – is the cost worth the investment?

.melbourne and .sydney URLs – is the cost worth the investment?

MarketingMagPic

 

Localised .melbourne and .sydney URLs have been announced as an option for Australian brands. A significant marketing opportunity, absolutely – but with some localised domains costing up to eight times the amount of .com.au URLs, the announcement has provoked a mixed bag of responses. Our Digital Director, Luke Kelly has his say in Marketing Magazine. View the article here.

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