HBT’s Junior Copywriter, Alison Erlanger takes five to talk effective writing, advertising insights and Pokémon.

HBT’s Junior Copywriter, Alison Erlanger takes five to talk effective writing, advertising insights and Pokémon.

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Q&A

When did you join HBT?

June 25, 2012

Which brands do you work on?
Whichever brands require copy, really. I have probably worked on all of our brands at one point or another. At the moment I am working on Melbourne Star, Biggin & Scott, Wallaby Foods and Cabot’s.

What do you like most about your job?
I like the variety that comes with working in advertising – that every job comes with different goals, different challenges and requires a different way of thinking.

What’s a great piece of creative branding advice you could share?
Less is more. Give your audience some credit and let them fill in the gaps for themselves.

What do you do when you’re not at work?
I’m a part time journo/writer and play the electric ukulele in a little band called The Lovelies.

What public personality/celebrity have you been likened to and why?
I get compared to Tina Fey’s character, Liz Lemon from 30 Rock a bit. I like to think it’s because Tina Fey is a strong, powerful, female role model but it’s more likely because her character deodorises with a scented candle.

If a reality program was made on your life, what would it be called?
Confessions of a 25-year-old Pokémon lover.

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1 Comment

  • Dave December 15, 2014 at 10:57 am

    Ooh tell us more about this band The Lovelies