Rebirth of a logo

Rebirth of a logo

This is a short stop-motion animation showing the redesign of an instantly recognisable Australian brand.

Sorbent is not the sort of brand you want to tamper with, but like every major marque, it needs to change subtly from time to time to stay modern. (And seeing as we were redesigning their packaging, the time was right.)

We captured some of the steps in the process – clicks on the keyboad – and put them together to create something that really tells the story.

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