May, and the end of the financial year is looming. That was quick!
How are we going – here in Australia? Not as well as everyone would like, apparently.
Political uncertainty is bound to have something to do with it. It saps confidence – the confidence to hire those new people, or move into that bigger office space. And, more broadly, the confidence to buy that new home, or even that new fridge. (Obviously, there’s more to it than that, but in the immortal words of The Castle’s Dennis Denuto, “It’s the vibe of the thing, your Honour.”)
Surely that’s an opportunity. When almost every marketer is holding back, those who are prepared to get out there will be rewarded. A2 milk has been. Consumers are paying a 100% premium for their product and they’re now one of the top 20 SKUs in grocery. They’ve got something to say, and they’re saying it.
If that’s how you’re planning to approach things, and you’d like to work with people of a similar disposition, give us a call, on
8844 9999. Ask for David Hayes or