HBT is a full service creative agency. We work with some serious, successful marketers. They’ve helped us to set very high standards. We work across the full spectrum of our clients’ requirements, from TV to digital to point of sale. After all, a cohesive brand is a more powerful brand.
CLARITY

It’s the holy grail of advertising, isn’t it? What’s the issue? Where’s the opportunity? What’s the best way through it all? And of course, what’s the clearest way to make the point?

Everyone responds to clarity. Not just because the message is clear – people also respond to the confidence it demonstrates.

It’s what we’re all about.

Strategic clarity, creative clarity, executional clarity. In that order.

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SheridanDevereux_hbt2015

DavidHayes_hbt2015

StuartPenny_hbt2015

GeorgiePardalis_hbt2015

MichaelBerry_hbt2015

EntryHillSt_hbt2015

JoRaine_hbt2015

LukeKelly_hbt2015

karen

NiamaWessely_hbt2015

camillaanderson_hbt2016

anna_hawkins_hbt2016

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LG_Mural_hbt2015

vera_zhang_hbt2016

RachelRyan_hbt2015

dora_hong_hbt2016

LyndonGalvin2_hbt2015

PepperBerry_hbt2015

AlisonErlanger_hbt2015

Recent Work
Dulux Accredited Painters

Dulux Accredited Painters

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Cabot’s Timber Finishes

Cabot’s Timber Finishes

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Superfoodie

Superfoodie

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Alzheimers Australia (Vic.)

Alzheimers Australia (Vic.)

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A2 Milk – Believe in better campaign

A2 Milk – Believe in better campaign

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Sorbent – Always soft, always strong

Sorbent – Always soft, always strong

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Intergrain Timber
Finishes App.
Winner of the 2015 Design100’s AusApp Awards.

A practical solution with a big visual impact. The Intergrain Timber Finishes app allows users to visualise their completed timber project with revolutionary visualiser technology. Setting out to innovate, inspire and impress, the app ended up winning Gold for ‘Best API’ and Silver in the ‘Home & Living’ category at the 2015 Design100’s App Awards.

inter-app

BLOG
Chuck Berry, 1926 – 2017

Chuck Berry, 1926 – 2017

Pop stars come and go, but really, not many of them are all that significant. Chuck Berry was. He had a very big role (the biggest?) in inventing and articulating the rebelliousness that defined the emerging baby boomer generation. He wrote the songs. He played them. Everyone covered them. Without him, many of the big…

Trump’s digital magic… how magic really?

Trump’s digital magic… how magic really?

Cambridge Analytica has been widely credited with getting The Donald over The Line. (By Cambridge Analytica, at least.) Cambridge is a polling business at the leading edge of data mining and interpretation. Recent stories described a profile building system based on – amongst other things – Facebook likes. So incisive, we were told, that with 10…

Print is dead……?

Print is dead……?

There’s no way we want to fly in the face of the current orthodoxy. We love the Emperor’s new clothes. It is, however, always interesting to listen to the contrarians. Enjoy.

Nike Hates Screens

Nike Hates Screens

We missed this one, but it’s so right on so many levels. It taps into a big, big truth. It cuts through because it’s sooooo simple… It takes a position, and is inspiring as a result. It cost almost nothing (apart from the exhorbitant fee Nike payed their agency – which was worth it.) And…

A lateral way to shift smokers’ attitudes

A lateral way to shift smokers’ attitudes

We read that Sweden has the lowest rate of smoking in the world. Only 11% of adults smoke. (Having said that, roughly 20% of people use snus, which is like chewing tobacco.) So, a very low smoking rate – maybe because of initiatives like this one. This is inventive, newsworthy stuff. It will “keep the…

Amazon Go is coming

Amazon Go is coming

The most consistently underrated tech giant is about to do it again. A supermarket with no queues. Just grab and go. (And then there’s the data it generates, of course….)

CREMORNE