It’s the holy grail of advertising, isn’t it? What’s the issue? Where’s the opportunity? What’s the best way through it all? And of course, what’s the clearest way to make the point?
Everyone responds to clarity. Not just because the message is clear – people also respond to the confidence it demonstrates.
It’s what we’re all about.
Strategic clarity, creative clarity, executional clarity. In that order.
Dulux Accredited PaintersBranding / Digital / TVC View Project
Cabot’s Timber FinishesDigital / Outdoor / Print / TVC View Project
SuperfoodieBranding / Digital / Packaging / Print View Project
Alzheimers Australia (Vic.)TVC View Project
A2 Milk – Believe in better campaignOutdoor / TVC View Project
Sorbent – Always soft, always strongBranding / Digital / Packaging / TVC View Project
Winner of the 2015 Design100’s AusApp Awards.
A practical solution with a big visual impact. The Intergrain Timber Finishes app allows users to visualise their completed timber project with revolutionary visualiser technology. Setting out to innovate, inspire and impress, the app ended up winning Gold for ‘Best API’ and Silver in the ‘Home & Living’ category at the 2015 Design100’s App Awards.
Pop stars come and go, but really, not many of them are all that significant. Chuck Berry was. He had a very big role (the biggest?) in inventing and articulating the rebelliousness that defined the emerging baby boomer generation. He wrote the songs. He played them. Everyone covered them. Without him, many of the big…
Cambridge Analytica has been widely credited with getting The Donald over The Line. (By Cambridge Analytica, at least.) Cambridge is a polling business at the leading edge of data mining and interpretation. Recent stories described a profile building system based on – amongst other things – Facebook likes. So incisive, we were told, that with 10…
There’s no way we want to fly in the face of the current orthodoxy. We love the Emperor’s new clothes. It is, however, always interesting to listen to the contrarians. Enjoy.
We missed this one, but it’s so right on so many levels. It taps into a big, big truth. It cuts through because it’s sooooo simple… It takes a position, and is inspiring as a result. It cost almost nothing (apart from the exhorbitant fee Nike payed their agency – which was worth it.) And…
We read that Sweden has the lowest rate of smoking in the world. Only 11% of adults smoke. (Having said that, roughly 20% of people use snus, which is like chewing tobacco.) So, a very low smoking rate – maybe because of initiatives like this one. This is inventive, newsworthy stuff. It will “keep the…
The most consistently underrated tech giant is about to do it again. A supermarket with no queues. Just grab and go. (And then there’s the data it generates, of course….)