It’s the holy grail of advertising, isn’t it? What’s the issue? Where’s the opportunity? What’s the best way through it all? And of course, what’s the clearest way to make the point?
Everyone responds to clarity. Not just because the message is clear – people also respond to the confidence it demonstrates.
It’s what we’re all about.
Strategic clarity, creative clarity, executional clarity. In that order.
Dulux Accredited PaintersBranding / Digital / TVC View Project
Cabot’s Timber FinishesDigital / Outdoor / Print / TVC View Project
SuperfoodieBranding / Digital / Packaging / Print View Project
Alzheimers Australia (Vic.)TVC View Project
A2 Milk – Believe in better campaignOutdoor / TVC View Project
Sorbent – Always soft, always strongBranding / Digital / Packaging / TVC View Project
Winner of the 2015 Design100’s AusApp Awards.
A practical solution with a big visual impact. The Intergrain Timber Finishes app allows users to visualise their completed timber project with revolutionary visualiser technology. Setting out to innovate, inspire and impress, the app ended up winning Gold for ‘Best API’ and Silver in the ‘Home & Living’ category at the 2015 Design100’s App Awards.
This trailer for the 2016 Rio Paralympics is as good as it gets.
“Let’s look at a picture of the planet for no reason.” If you’ve seen one too many Ted talks, this is for you. Happy Friday.
This is a terrific spot. It’s a great example of how a constraint in the brief can lead to a great idea. Which is so often the case: it’s a fallacy that the best briefs are wide open, with no limits. Far better to be able to focus your creative energies within a defined area. The constraints often…
Ross Hannaford. What can we say? We were huge fans. Here’s a clip of him at our Christmas party. Impeccable player. No-one else like him.
For the past five years, our client Dulux has been partnering with Surf Life Saving Australia. The alignment has seen teams of painters and communities across Australia set out to paint every surf life saving club in the country with its long-lasting and weather resistant exterior paint, Dulux Weathershield. Australia’s surf life saving clubs are…
Have you seen the new Qantas in flight video? If not, here it is. What a breath of fresh air. It’s not trying to out-entertain Air NZ (good luck with that!), but it may just be better. Better as an ad, that is. If re-establishing Qantas in the minds of jaded locals who’ve been tempted…