HBT is a full service creative agency. We work with some serious, successful marketers. They’ve helped us to set very high standards. We work across the full spectrum of our clients’ requirements, from TV to digital to point of sale. After all, a cohesive brand is a more powerful brand.
CLARITY

It’s the holy grail of advertising, isn’t it? What’s the issue? Where’s the opportunity? What’s the best way through it all? And of course, what’s the clearest way to make the point?

Everyone responds to clarity. Not just because the message is clear – people also respond to the confidence it demonstrates.

It’s what we’re all about.

Strategic clarity, creative clarity, executional clarity. In that order.

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SheridanDevereux_hbt2015

DavidHayes_hbt2015

StuartPenny_hbt2015

GeorgiePardalis_hbt2015

MichaelBerry_hbt2015

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LukeKelly_hbt2015

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NiamaWessely_hbt2015

LG_Mural_hbt2015

CarynBoyd_hbt2015

RachelRyan_hbt2015

CharlesHe2_hbt2015

MattSlade_hbt2015

NathanZhang_hbt2015

AlisonErlanger_hbt2015

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PepperBerry_hbt2015

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Recent Work
Dulux Accredited Painters

Dulux Accredited Painters

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Cabot’s Timber Finishes

Cabot’s Timber Finishes

View Project
Superfoodie

Superfoodie

View Project
Alzheimers Australia (Vic.)

Alzheimers Australia (Vic.)

View Project
A2 Milk – Believe in better campaign

A2 Milk – Believe in better campaign

View Project
Sorbent – Always soft, always strong

Sorbent – Always soft, always strong

View Project

Intergrain Timber
Finishes App.
Winner of the 2015 Design100’s AusApp Awards.

A practical solution with a big visual impact. The Intergrain Timber Finishes app allows users to visualise their completed timber project with revolutionary visualiser technology. Setting out to innovate, inspire and impress, the app ended up winning Gold for ‘Best API’ and Silver in the ‘Home & Living’ category at the 2015 Design100’s App Awards.

inter-app

BLOG
Self proclaimed thought leader on thought leadership.

Self proclaimed thought leader on thought leadership.

“Let’s look at a picture of the planet for no reason.” If you’ve seen one too many Ted talks, this is for you. Happy Friday.

#ManBoobs4Boobs

#ManBoobs4Boobs

This is a terrific spot. It’s a great example of how a constraint in the brief can lead to a great idea. Which is so often the case: it’s a fallacy that the best briefs are wide open, with no limits. Far better to be able to focus your creative energies within a defined area. The constraints often…

Ross Hannaford

Ross Hannaford

  Ross Hannaford. What can we say? We were huge fans. Here’s a clip of him at our Christmas party. Impeccable player. No-one else like him.  

Quintessential Australian coastline… In the CBD.

Quintessential Australian coastline… In the CBD.

For the past five years, our client Dulux has been partnering with Surf Life Saving Australia. The alignment has seen teams of painters and communities across Australia set out to paint every surf life saving club in the country with its long-lasting and weather resistant exterior paint, Dulux Weathershield. Australia’s surf life saving clubs are…

Why is the best Qantas ad in years not an ad?

Why is the best Qantas ad in years not an ad?

Have you seen the new Qantas in flight video? If not, here it is. What a breath of fresh air. It’s not trying to out-entertain Air NZ (good luck with that!), but it may just be better. Better as an ad, that is. If re-establishing Qantas in the minds of jaded locals who’ve been tempted…

The alphabet. By NASA.

The alphabet. By NASA.

They’ve done it again. (Who says we don’t get anything out of the space programme?) Someone’s combed through all of the photos NASA’s taken of the earth, and found…the alphabet. Letter by letter. We’d love to use it in a headline! Click here to take a closer look.

CREMORNE