It’s the holy grail of advertising, isn’t it? What’s the issue? Where’s the opportunity? What’s the best way through it all? And of course, what’s the clearest way to make the point?
Everyone responds to clarity. Not just because the message is clear – people also respond to the confidence it demonstrates.
It’s what we’re all about.
Strategic clarity, creative clarity, executional clarity. In that order.
Lifestyle CommunitiesTVC View Project
Goodyear AutocareTVC View Project
Dulux Accredited PaintersBranding / Digital / TVC View Project
Alzheimers Australia (Vic.)TVC View Project
A2 Milk – Believe in better campaignOutdoor / TVC View Project
Cabot’s Timber FinishesDigital / Outdoor / Print / TVC View Project
Stalingrad (2013) is a Russian film about the battle for what is now Volgograd in 1942/43. The special effects are stunning, and in this video we’re shown how they were put together. If you’ve ever wondered how all of this is done, how much of it is real and how much is created, it’s all…
HBT celebrates 20 years in the biz this week! What a ride its been! We couldn’t have done it without our amazing clients and exceptional team. 20 years in 20 seconds – Enjoy! #2decades #adgameisstrong #HBT #Advertising
Cambridge Analytica has been widely credited with getting The Donald over The Line. (By Cambridge Analytica, at least.) Cambridge is a polling business at the leading edge of data mining and interpretation. Recent stories described a profile building system based on – amongst other things – Facebook likes. So incisive, we were told, that with 10…
There’s no way we want to fly in the face of the current orthodoxy. We love the Emperor’s new clothes. It is, however, always interesting to listen to the contrarians. Enjoy.
We missed this one, but it’s so right on so many levels. It taps into a big, big truth. It cuts through because it’s sooooo simple… It takes a position, and is inspiring as a result. It cost almost nothing (apart from the exhorbitant fee Nike payed their agency – which was worth it.) And…
We read that Sweden has the lowest rate of smoking in the world. Only 11% of adults smoke. (Having said that, roughly 20% of people use snus, which is like chewing tobacco.) So, a very low smoking rate – maybe because of initiatives like this one. This is inventive, newsworthy stuff. It will “keep the…